ROI on Fleet Wraps
If you have a vehicle that you use for business purpose and you are not using it for advertising, you are leaving money on the table. Studies have shown that you can reach a larger audience with a vehicle wrap than almost any other form of advertising. Depending on whether you have one vehicle or a fleet, and how far you travel, you could potentially reach tens of thousands of viewers per month, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.
Unlike billboards and other advertisements that have consistent reoccurring costs for as long as you advertise, wraps just take an initial investment for a fraction of the cost and generate results for years. On average, wrap advertising costs as little as four cents per thousand impressions. This is significantly lower than other forms of advertising. For instance, it’s estimated that outdoor signs cost $3.56 and newspaper ads cost $19.70 per thousand impressions. If you are in service business, you cannot afford to not have your fleet branded. Fleet graphics create a professional image to your company vehicle and generate a wealth of leads.
- In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
- “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
Our expert designers at FSGS can come up with an attention grabber design that can fit under your budget. You can turn your vehicle into your brand statement even with designer decals that won’t cost more than a few hundred dollars. A Vehicle wraps done right can generate a 96% recall rate among viewers. Check out the below vehicle graphics we have done recently for these smart businesses who knew how to get the best out of their marketing dollars.
Make most of the miles you are putting on that vehicle by using your fleet to grow your sales with vehicle graphics that make a statement!
Our thoughts and prayers go out to all those affected by COVID-19 around the world. Thank you for your continued business and the opportunity to serve you. We are being thoughtful about our policies and approach to managing employee interactions with customers and each other. Related to this, we have made the following adjustments to our processes and procedures.go to article
Last month we discussed how visibility in signage is affected by letter height. While the article discussed the size and only touched on color and fonts, one thing was clear, color influences mood, visibility, and brand. Our latest blog discusses how to use color variations to influence action and mood.go to article
Las Colinas Heights is a beautiful apartment community with a refreshing resort-style swimming pool, state of the art fitness facility and updated amenities. What it was missing was an illuminated monument sign to greet guests and residents. Learn how FSGS and Las Colinas Heights worked to address both design requirements and city permitting requirements.go to article