ROI on Fleet Wraps
Posted on: Wednesday October 23, 2019
If you have a vehicle that you use for business purpose and you are not using it for advertising, you are leaving money on the table. Studies have shown that you can reach a larger audience with a vehicle wrap than almost any other form of advertising. Depending on whether you have one vehicle or a fleet, and how far you travel, you could potentially reach tens of thousands of viewers per month, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.
Unlike billboards and other advertisements that have consistent reoccurring costs for as long as you advertise, wraps just take an initial investment for a fraction of the cost and generate results for years. On average, wrap advertising costs as little as four cents per thousand impressions. This is significantly lower than other forms of advertising. For instance, it’s estimated that outdoor signs cost $3.56 and newspaper ads cost $19.70 per thousand impressions. If you are in service business, you cannot afford to not have your fleet branded. Fleet graphics create a professional image to your company vehicle and generate a wealth of leads.
- In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
- “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
Our expert designers at FSGS can come up with an attention grabber design that can fit under your budget. You can turn your vehicle into your brand statement even with designer decals that won’t cost more than a few hundred dollars. A Vehicle wraps done right can generate a 96% recall rate among viewers. Check out the below vehicle graphics we have done recently for these smart businesses who knew how to get the best out of their marketing dollars.
Make most of the miles you are putting on that vehicle by using your fleet to grow your sales with vehicle graphics that make a statement!
READY TO KICK-START YOUR PROJECT?
Latest Updates
-
Operational Challenges of the Creative World: A Culture of Collaboration is the Antidote
Every project is different with its own unique challenges and individual intricacies and traditional methodologies and standardizations simply don’t work. While variability poses operational challenges, at FSGS our goal is to build efficient operations that allow us to meet deadlines consistently and keep our customers happy. As we strive daily toward perfection, here are a few lessons we’ve learned along the way as shared by our CEO, Indu Sanka, in our latest blog.
go to article -
Design-Build Services: The Process of Integrating Signs
The alternative approach, which utilizes various teams from different companies to complete the project, can result in delays and costly errors. Check out our latest blog to learn more about our design-build services and a current project we’re working on.
go to article -
21st Century Neon Signs: Retro Designs with a Modern Twist
Today, architects and designers looking for a modern take on a retro aesthetic that is more cost-effective and low maintenance have the option of an LED alternative to neon: LED neon flex, a flexible product designed to mimic glass neon.
go to article
