Re-Branding Signage Uplifts Your Asset
New property signs and graphics will refresh your property
The rebranding process is not an easy one. Multiple parties working along with graphic artists developing an updated look for a property may seem endless. But it is imperative for creating a successful new and fresh look for your property.
At FSGS, we’re always excited to take on multifamily projects. We have been growing our industry clientele and adding multiple rebranding projects to our portfolio. Regional managers come to us looking for an experienced partner that can do more than printing signs.
Prepare for Launch
During due diligence, our team completes a signage inventory. Property managers need to know what, where and how many signs are on the property. If the signs meet industry standards, if they successfully inform residents about property rules and amenities as well as welcoming potential tenants.
Our team provides an inventory along with property photos, sign suggestions and a proposal that helps them expedite budgeting.
How much to Invest
If the property is Class A, B, C or D is up to the owner to decide how much budget will go to rebranding and creating a take over package. We take a consultative approach during estimating, which allows managers to discuss any budget limitations for the project.
Will there be a total signage overhaul or can some existing signs be salvaged? On class A and B properties we experience total overhauls, from upgrading monument signage to building ID signs and even adding signs that were non-existing, like directionals. On Class C properties, if building ID signs are not branded, the owner usually keeps those but brands the main entry signage, amenity signs, directionals and minor upgrades to monument signage. Class D usually upgrades its monument signs and leasing office signs.
Taking on a rebrand project while working along with designers and sign experts will make the process easier. They’ll make sure your brand standards are met and suggest optimal materials and manufacturing processes suitable for the property and budget.
Our design team can create a new look for your property while our project managers handle your project through permitting, fabrication and installation. We will maintain you updated and work alongside your property managers to make sure all signage is successfully installed and completed.
Upon rebrand completion, your property will look updated, your team will feel confident and it will improve the experience of your existing residents as well as prospective tenants.
First Impressions Matter: Don’t Miss an Important Opportunity to Showcase Your Property with a Professional, Branded Digital Map
Do you guard your property map under lock and key because you’ve only got one hard copy? Are you tired of making copy after copy after copy — each time losing a little more quality and clarity of the image — because all you’re working with is a single hard copy of your property map?go to article
Don’t wait until near the end of the project to begin planning wayfinding and business building signs. Planning and design of all property signs should begin even before you break ground on the project.go to article
First impressions matter, whether designing channel letters for a retail storefront or an opulent monument sign, there’s more that goes into creating an effective, custom sign than a cool logo or fancy design. We asked our team to weigh in on some of the things NOT to do when creating a design for a sign, and this is what they had to say.go to article