We worked with developer Trammell Crow to provide exterior and interior signs for this new building construction, Olympus on Broadway. We programmed the site, developed sign designs for their approval, fabricated and installed them.
To accentuate the natural features of the building, we designed the interior signs to complement the architectural accents throughout the amenities. Each of the unit ID signs, for example, became more of an art statement than just a plain number. The most sensational part of this project though is without a doubt the exterior Broadway sign. At 4’x 40’, people can see it from I-35 in Dallas. The fully fabricated, open-face channel letters with exposed neon exude a retro look, reminiscent of New York. This project was a delight to work on creatively, and we hope people remember the Olympus on Broadway.