Project Overview

Due to the magnitude of this undertaking, our client Nicholas Residential had been struggling to rebrand six properties, the Bellevue Apartments, for over 10-12 months. Our team at FSGS helped them clarify the scope of the project and came up with a plan of action:  

• Due diligence: inventoried and identified all signs to be replaced
• Standardized brand colors and layouts
• Standardized message across sign types (Pool Rules, Amenities, Business Hours, etc.)
• Selected materials and finishes that met their budget
• Organized production schedules to meet desired timelines 

We worked together to rebrand all six of their apartment properties and completed the project within 9-10 months.  

Client Testimonial

“We selected FSGS based on a competitive process as our management company began implementing the rebranding of the company across our entire portfolio. Given that we were embarking on a fresh new look, there were clearly going to be some iterations and ad hoc changes that arose, and FSGS was a steadfast partner through it all.” – Chuck Briant III, Executive Vice President